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HELPFUL TIPS TO INCREASE SALES BY INCREASING LEASING:

SELL THE BENEFITS OF LEASING - Leasing helps you sell equipment, so it's important to know how your customers can benefit from it.

PRE-QUALIFY YOUR CUSTOMER - Don't be afraid to ask questions i.e. How is your credit?, How long have you been in business?, How do your tax returns look?, etc

If you know a little about your customer's credit, you'll know how to proceed with an approval.

OFFER LEASING WITH EVERY PROPOSAL - It's much easier to sell an affordable monthly payment than it is to sell price. Include an estimated monthly lease payment with every proposal. Your option may be better than what your prospect has in mind and more importantly, better than your competitor's!

QUOTE PAYMENT, NOT RATE - Payment is much more meaningful than rate, since it relates more directly to budget and profit. Your prospect wants to know what is the total investment and how it will impact their bottom line.

DETERMINE YOUR PROSPECT'S COMFORT LEVEL - "Does a $700 or $800 monthly payment fit into your budget Mr. Prospect…?" Determine up front where you need to be and what you need to sell to get the sale.

BREAK IT DOWN IN YOUR PROSPECT'S LANGUAGE - Every industry evaluates budgets and profits using different time constraints. Hotels measure cost per room/per day. Dry Cleaner's track revenues and expenses weekly. Put your finance proposal in your prospect's language and it will be meaningful to them helping you close the sale quicker and easier!

COLLECT ADVANCE PAYMENTS - Anytime you can get advance payments from a prospect, you decrease the chances that they will back out of the deal. Leasing is the perfect reason to get a payment up front. Explain that if the application is denied, the advance payment is fully refundable.

COMPLETE THE LEASE APPLICATION NEATLY AND FULLY - Avoid delays and include relevant information that will increase the chances for approval i.e. Well established bank and trade reference.

BE CREATIVE - Offer payment structures to meet the needs of your prospect's cash flow requirements. i.e. Lower payments during slow periods, nothing down, no interest for 90 days, etc

CALL OR LOG ONTO BEST-LEASE - We're here to help! Call your representative for answers to tough questions or if you feel uncomfortable asking your prospect for credit information. Use us to help you sell the benefits of leasing so you can increase your sales by increasing leasing!